A digital marketing plan talks about your digital marketing objectives and the strategies you can follow to achieve these objectives. Apart from this, this document talks about competitive landscape analysis, digital channels, budgets, and timelines, just to name a few. Let’s find out how you can create a digital marketing plan.

1. Set your goals and objectives

First, you must have clear, attainable, and measurable objectives to help you decide what you want to achieve. You should be specific about these goals and set time frames to measure your progress.

2. Define your buyer personas and audience segmentation

The great thing about digital marketing is that it can help you target your audience. Therefore, you may want to decide who you want to target—your next move is to segment your audience and develop your buyer personas for these segments. If you follow this approach, you can get a deeper insight into what type of marketing can be the most effective.

3. Determine market share

For effective marketing efforts, you need to run a competitive analysis to identify your competitors, know about their market share and find out about the marketing strategies they follow.

4. Carry out a SWOT analysis

SWOT analysis refers to the strengths, weaknesses, opportunities, and threats. If you conduct this type of analysis, you can analyse your business against market forces. Besides, it can help you find out what is working, what your opportunities are, and what external threats are.

5. Set your budget

Next, you need to decide on your budget to define how much you want to spend on digital marketing campaigns.

6. Decide on your digital marketing channels

Before putting together a content strategy, make sure you define the major digital marketing channels you are going to use. Also, make sure to consider your budget goals and audience before making your ultimate choice.

7. Set digital marketing strategies and tactics

Finally, you need to create your digital marketing strategies so you can use your selected channels.

In short, you can follow these steps to create a digital marketing plan for your business.gt6