Category Archives: Blog

Why Is Digital Marketing So Successful?

Primarily, digital marketing is successful because it allows businesses to connect with potential customers. Plus, this type of marketing is effective regardless of any type of industry. Basically, digital marketing connects businesses with clients and customers through Search Engine Optimisation and Pay-per-click campaigns on social media. Let’s take a look at some reasons why digital…

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How AI Is Used In Digital Marketing?

Artificial Intelligence has made our world smart through the automation of tasks, creation of computing solutions and the improvement of efficiencies. Today, companies use the power of AI in digital marketing. Let’s talk about 4 ways AI is used in the world of digital marketing.  Chatbots A chatbot is an app that facilitates conversations or…

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