Artificial Intelligence has made our world smart through the automation of tasks, creation of computing solutions and the improvement of efficiencies. Today, companies use the power of AI in digital marketing. Let’s talk about 4 ways AI is used in the world of digital marketing. 

Chatbots

A chatbot is an app that facilitates conversations or chats with the help of AI. On many websites, you may have used a chatbot to get answers to your questions. Chatbots are effective for digital marketing, especially on social media websites. 

Chatbots can help you collect useful data on customers. You can use this data to improve your products and resolve customer complaints. 

Targeted and predictive Content

Apart from answering customers’ questions, AI can help you gather information about your prospects and customers. You can use this data to make predictions about future customer behavior and then make targeted messaging. 

Content Creation

AI can help you with your content marketing campaigns by generating quality content in the form of articles and blog posts. You can also generate specific content, such as social media ads and email subject lines. This type of content is customer-oriented and purposeful. 

Image Recognition 

Finally, you can use an image recognition app as an Artificial Intelligence tool to improve your customer experience. You may be familiar with image recognition technology as it has been around for a while. 

With this technology, you can help personalize the customer experience. Many big names, such as Macy’s offer the Image Search feature, which allows customers to upload a picture of their desired item to look for a similar product in Macy’s inventory. 

So, this is how AI is used in the world of digital marketing.