Digital marketers are responsible for researching,
planning, and implementing different strategies for
promoting the products on the internet. Therefore,
they have to master a lot of tools and skills to stay on
top of the digital marketing channels. In this article,
we are going to find out what exactly a digital
marketer does. Read on to know more.

Social Media Marketing
Social media marketing involves the creation of
content to promote a brand or product on LinkedIn,
Facebook, Twitter, and Instagram. Besides, it
involves posting your content on other social media
pages.

Inbound Marketing
Inbound marketing involves developing lasting
relationships with customers, prospects, and
consumers. The role of a digital marketer is to
empower these people to grow the organization they
are working for.

Email Marketing
Through email marketing, digital marketers can
develop relationships with their existing customers.
Digital marketers send emails to their existing
customers about new products or services. Email
marketing is a low-cost, targeted form of a
marketing campaign.

Public Relations
Digital marketers have their team members write
articles or blog posts for top magazines and blogs to
generate brand awareness. Besides, it may also
involve podcasts, interviews with online newspapers,
and so on.

Pay-Per-Click (PPC) Ads
PPC campaigns are a form of paid advertisement to
promote your brand or website. Digital marketers
come up with a strategy to make sure their ads are
placed effectively.

Analytics and Reporting
Finally, digital marketers analyze their digital
marketing campaigns. The idea is to leave out
strategies that don’t seem to produce desired results.

So, these are some of the roles of a digital marketer.
They assume these roles to ensure their organization
or company achieves success in the industry.