Every year, we experience fresh digital trends that establish the basis for the future of digital marketing. Although 2021 was a tumultuous year, we were not disappointed. So now, let’s talk about what 2022 has to offer us regarding the biggest digital marketing trend. 

Short videos

Short video platforms like TikTok and YouTube have changed the social landscape from photo grids and status updates to short video posts. After the tremendous popularity of short videos, other platforms followed the trend. For instance, Instagram introduced the Reels feature, while YouTube introduced the Shorts feature. 

You can market your products in a few seconds with short videos while keeping your prospective customers engaged. For instance, you can encourage your customers to take part in polls and surveys. 

The good thing about short videos is that you can easily create a short video using a smartphone camera. Moreover, today’s younger generation loves these videos. So, short videos can be an ideal way of marketing in 2022. 

So, the biggest trend in 2022 is creating short videos to engage millions of viewers who may become your customers. You can post short videos on different social media platforms, such as TikTok, Facebook, YouTube, and Instagram, based on your personal preferences.